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Casual Wear
Born on the Mats
Freshly Baked was founded in 2023 because I couldn’t find Jiu-Jitsu clothing I genuinely wanted to wear. Everything seemed to be either covered in dragons and knights or so plain that it had no personality at all.
So I started designing pieces for myself - gear that felt different, looked good and that I’d actually be excited to put on. Then people at my gym started asking for their own, and Freshly Baked grew from there.
Every piece I design is still something I’d personally wear, with a focus on combining distinctive designs with quality you can rely on. When my son became old enough to start training, that same idea naturally grew into our kids’ collection too. From the mats to everyday life, Freshly Baked is about making gear you actually want to wear.